Consulting: starts at $200/hr

I can provide guidance on a variety of digital marketing topics, not limited to what’s listed below. If your interest is not listed, please send me a note for us to discuss.

Integrated Marketing Strategy| how to create an omni-channel marketing strategy to support your business goals while ensuring message consistency and integrated user experience across channels & platforms

Social Media | how to build a robust, engaging social media presence with content that resonates with your audience; how to build social media presence for senior leadership to build thought leadership; how to build a social media policy for your organization and ensure engagement from employees; how to develop a social media governance plans & more

Paid Media | how to use paid media to create brand awareness, drive engagement and/or conversions on a different budget level; what paid media tactics to choose and how much money to allocate to each tactic; how to choose the right multi-channel media mix to ensure message delivery to the right audience at the right time

SEO | how to optimize your digital assets to drive traffic to your website

Web content strategy| what content to add to your website to build a fluid website, drive traffic and conversions

Email/CRM | how to turn your leads into prospects and customers; and how to build strong and valuable relationships with customers via CRM

Performance Measurement | How to select the right KPIs for your campaign’s success, how to evaluate performance, how to understand target numbers and benchmarks, differentiate between metrics and KPIs, etc.

Strategy & Analytics Packages

Available at a flat fee. Contact me to request a quote or a inquire about a customized package based on your needs.

Digital Marketing Strategy | a tactical roadmap build based upon customer journey & touchpoints with a defined multi-channel mix for paid, owned, shared and earned media, that included customer acquisition framework + a performance measurement framework.

Social Media Strategy | a plan for product/service positioning on a social media platform with defined content pillars, brand tone and voice + an editorial calendar that outlines the frequency & cadence of shared content, and performance measurement framework. Available at a campaign, brand and executive account levels.

Email Marketing Strategy | a detailed plan to deploy timely, targeted emails to your leads to drive them though the sales funnel towards a conversion. Includes defining target audience segments, email nurturing timeline, guidance on email best practices, and a performance measurement framework.

Performance Measurement Analytics | 1. Setting up performance measurement framework that’s aligned to your business goals ( establish KPIs and success metrics). 2. Measure performance, provide optimization recommendations and provide results in an easy to understand format with actionable learnings & takeaways.

Digital Strategy Done Right Workshops